WE CARE THAT YOU BELONG.
TOGETHER, WE EXCEL IN LIFE!
Helping our community be the best version of themselves since 2007.
Founded by Liam Richards, we have been serving our community for more than 11 years. We have the experience to help bring out the best in everyone. That means everything from confidence and focus, to self-belief and a positive mindset.
It is our mission to exceed your expectations and offer you an experience you’ll never find anywhere else.
We’re passionate about helping everyone become the best version of themselves. Our students and their families learn that together they can achieve anything.
The Positive Impact of Family
I remember vividly being bullied as a child. I couldn’t wait for the end of the academy day so I could run, as fast as I could, to the safety of home. I lacked confidence and self-esteem.
My parents introduced me to Martial Arts so I could learn to defend myself, but little did I know what that would mean for my future!
As my training progressed I soon realised that I wanted to improve and get better, and help others too. I wanted other kids to be confident enough to make friends and to know that the bullies weren’t in charge, and so in 2007, Excel was born!
– Liam Richards
F – FAMILY: We care about you as an individual and want you to feel part of the Excel Family. We go above and beyond for you to feel that you belong. We also love to see family members enjoy their Martial Arts journey with us together.
A- ACHIEVEMENT: We help our students set goals and work hard to achieve them.
M- MINDSET: We believe mindset is everything. With the right mindset you can do anything you set your mind to.
I – INSPIRING: We inspire and motivate you through our passion for what we do. The positive environment and positive people are always friendly from the moment you walk through the doors. Through exciting, encouraging, engaging and educating classes we inspire our students.
L- LIFE SKILLS: Life Skill Education is built into our classes as a core part of what we do.
Y- YES WE CAN: We help our students believe in themselves and possess both inner and outer confidence.
What Makes Us Unique?
We’re not in this to be average, we’re in this to be AWESOME!
• We go above and beyond to make everyone feel included and part of the Excel Family.
• Our programme is fully inclusive with no hidden costs.
• Parents and carers are involved every step of the way.
• Our coaches work full time for Excel so they are dedicated to helping everyone achieve their goals.
• We are open 6 days a week allowing you to be flexible with training days.
• An Academy like no other. Enjoy training with the best quality equipment in a world-class environment.
• Exclusive Excel Member Benefits include discounts with local retailers and sporting events tickets.
We are a mixed martial arts academy specialising in freestyle kickboxing. That means our students learn skills from a variety of different martial arts styles during classes, but all with the intention of building life skills in a positive, supportive, and fun environment.
Our award-winning academy is a place for you and your family to experience modern, world-class coaching in traditional and modern martial arts styles.
“What We are Not”
We aren’t a competition academy that are focused mainly on pushing their students to compete. Having their attention mainly on a small competition team for those that are ‘good enough’ to be part of. We aren’t just focused on the physical skills of martial arts and fitness, we educate our students to develop the mindset to make progress in all areas of their lives. Therefore teaching focus, discipline and confidence are a big part of what we do. We aren’t interested in training future champions and just be better than others, our goal is to help them be the best version of themselves to achieve their goals and dreams in life. We are an academy that is inclusive where everyone is welcome to enjoy and benefit from our classes. Our mission is to empower our students to Excel in Life, Together.
We aren’t a gym that spars hard, encouraging fighters to beat each other up. We don’t have students with big egos that want to knock people out and parents that aggressively shout from the side lines. We are an academy that teachers students to be humble, look after their team mates and help each other learn. Martial Arts is about discipline, respect and kindness. We teach these life skills for both on and off the mats.
We aren’t a academy that is part of a governing body that enforces rules on how we do things. Our academy has the freedom to design our own curriculum and class plans for our students to enjoy and benefit from as martial artists and as human beings physically, mentally and emotionally.
We aren’t a academy that doesn’t allow parents to stay and watch or get involved. At Excel we encourage parent participation, to enjoy watching your child from the comfortable parents seating area with a nice hot drink in hand. We appreciate and welcome all family members to see your child learn and grow with us at Excel.
We aren’t a academy that has favourite students. At Excel we see everyone as individuals and give all of our students the same level of love, care and support. We value all of our students in making Excel the most positive and friendly environment.
We aren’t a academy that gives students beltsbased on their participation or attendance. All of our students at Excel learn to work hard and earn their belts. Everyone is on their own journey with clear goals along the way. For most students training twice a week, Black Belt is a minimum of a 5 year goal (starting this stage of their training from age 7+). Some student’s journeys to Black Belt take longer than this. We have to remember it’s not just about the outcome and the goal it’s about the person we become along the way that matters most.
We aren’t a academy where the instructors stand at the front giving strict orders without demonstrating or training themselves. Our coaches at Excel are fit, healthy and never stop learning. They train hard as students multiple times a week to be the very best they can be. They truly lead by example.
We aren’t a academy that uses punishments to discipline children or use fear and authority to instruct them. Saying or even shouting phrases like “Don’t do this” or “You are doing it wrong”. At Excel we use inspiration and positive leadership to ensure the students to enjoy their training and motivate them to work hard for themselves not for others. Encouraging the students to do their best and praising them goes a long way in the dedication we see from our students.
We aren’t a academy that does contract, sign up fees, charges separately for belt testing or gradings, sells tickets to graduations or charges annual licence fees. Everything is included in our month to month memberships. We are confident you will love what we do and want to provide you with the very best experience each and every class.
We don’t teach all ages and experience levels in one class. We have different classes for different age groups and levels of training at Excel to make sure everyone gets the very best out of each class. We understand 4 year olds learn differently to 10 year olds and 10 year olds learn differently to adults too. We want to make sure all students train in level appropriate classes and design each part of class for their age and experience level.